Prototyping the Tourism of the Future

 Welcome and context on the strategic importance of the event for the Canary Islands.

Strategic vision on global and local tourism challenges, key concepts and innovative trends.

9:15 AM
Immaculate Conception of Benito – Head of the National CEOE Tourism Commission
9:30 AM
Antonio Lopez de Avila - Director of Innovation, Education and Research UN Tourism
9:45 AM
Ana Carvalho - Consultant and Project Coordinator Chamber of Commerce, Cape Verde

Concrete and real examples of destinations that have implemented responsible tourism models.

10:00 AM
Maria del Carmen Rosario – Mayor of Agaete Town Hall
10:15 AM 
Jost Neuman – Coordinator of the UN Best Tourism Villages Programme
10:30 AM
Sara Sanchez – Director of Digital & Social Media Tourism Canary Islands
10:45 AM
Paulo Fernández – President of ADXTUR Managing Entity of Adeias do Xisto, Portugal

Break from the day and time to exchange impressions, ideas and concepts with the other participants of the day.

Debate with various key players in tourism in the Canary Islands about the current situation, challenges and opportunities

Diego Brook – Manager Sustainable Santa Cruz Foundation
Miriam Ortega – Vice President Ashotel
Adriana Regidor – Leadership and Implementation Manager Responsible Islands Initiative
Manuel Pestano – Professor, European University
Carla Enriquez (Carla By the Sea) –Content Creator, Environmental Communication Expert
Nicolas Suarez – Director of Business Development, Atlantis Technology

Practical case study where participants design solutions and prototypes that address the identified challenges.

Workshop coordination by Hunger 4 Innovation
Sixto Lecuona – CEO Founder Hunger 4 Innovation

Table 1 Local Activities
Dynamize: Blanca Rodriguez of Azero – CEO Founder of Cultiv-arte initiative

Table 2 Technology and Innovation
Facilitated by: Carlos Fernández – Professor and Researcher, University of La Laguna

Table 3 Responsible Accommodations
Facilitated by: Rebeca Ferrera – Director of Consulting and Projects, Senda Ecoway

Systematize the proposals that have emerged, establish clear commitments, and define the next steps for incorporating the conclusions into policies and action plans.