Transforming Tenerife into a Smart Tourism Destination (ITD)!

Governance, Innovation and Technology Strategies

In line with other DTI destinations in Spain, Tenerife has implemented strategies focused on governance, innovation, technology, sustainability and accessibility. These actions seek to position the island as a benchmark in smart and sustainable tourism.

Tourist Data Banking Project: The Digital Transformation of Tourism

Project description

The Tourist Data Banking project aims to accelerate the digital transformation of the tourism sector in Tenerife. It focuses on the introduction of innovative technologies and solutions, encouraging the sharing of applications and data to improve competitiveness and customer relations.

Big Data and Cybersecurity Solutions

One of the main goals of the project is to develop and implement new Big Data and Cybersecurity solutions. These technologies will optimise the relations between tourism companies and their customers and strengthen the competitiveness of the sector.

Validation and Dissemination

The project will deploy and validate the shared data space in six local tourism companies covering the whole value chain of the sector in Tenerife, including accommodation, catering, shows, tourism intermediaries, cultural and leisure activities. In addition, a dissemination and communication plan will be implemented to ensure the success of the project.

Tourist Data Banking Project Partners

CBT Communication & Multimedia

CBT Comunicación & Multimedia, leader of the project, is a development company founded in 1996. Specialising in technological solutions for quality management and design, CBT offers improvements and competitive advantages to its clients, focusing on the tourism, marketing and communications sectors.

Software Quality Systems

Software Quality Systems (SQS) is a software testing company offering software quality assurance services. Since 1998, SQS has become a national market leader in software verification and validation.

Avantalia Solutions

Avantalia Soluciones was created to fill the technological gap in Spanish companies, with special interest in the Canary Islands. With more than 15 years of experience, Avantalia uses innovation to improve the competitiveness of its clients in the tourism, leisure and cultural sector.

Beach Club Agüita Salada

Located on the beach of Las Teresitas in Tenerife, Agüita Salada is a space for leisure and entertainment with a restaurant area, DJ sessions and areas reserved for hammocks and Balinese beds, offering comfort and services to visitors.

Monje Winery

Located in El Sauzal, Bodegas Monje combines traditional practices with modern technology in wine production. It also has a restaurant-terrace and a cultural space for various activities.

New Event Events and Cultural Management

New Event is a promoter and producer of cultural events with more than 7 years of experience in the Canary Islands. They have carried out numerous events with international artists, strengthening the cultural offer of the islands.

Ecoway Path

Senda Ecoway offers local and sustainable tourism experiences in the Canary Islands. They promote values such as sustainability, solidarity and local authenticity, always supported by sustainable mobility.

LIVVO Hotel Group

With experience in the tourism business in the Caribbean and the Canary Islands, LIVVO Hotel Group is characterised by its continuous growth and expansion, with hotels on several islands and in Cape Verde.

Technarte

Technarte fuses art and technology in cultural events, offering innovative solutions for both tourism companies and public administration, oriented to the tourism sector.

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Tenerife is positioning itself as a Smart Tourism Destination, implementing innovation and technology strategies. Discover how the Tourist Data Banking project is transforming the tourism sector, improving competitiveness and optimising customer relations. Join this digital and sustainable revolution in Tenerife!

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