What is experiential or emotional tourism?
Experiential tourism is tourism based on the emotions and the feelings of the travellers like the key points of the activities that would be done. This type of tourism has strongly entered various areas. It is mainly about intensifying the experiences lived on each trip.
The activities offered in experiential tourism tend to be unconventional and make each experience unique and unparalleled.
However, is this a temporary trend or a new way of travelling that is here to stay?
The value of emotions as part of the trip
This type of tourism is mainly focused on feeling every moment of the traveller’s journey on vacation. It is about giving a new meaning to the places visited in the life of the traveller.
The tourism of emotions leaves aside the typical mass tourism where the most well-known places are visited and everything is observed superficially. Now the proposal is to go deep into the place visited and make the traveller himself part of the place he is visiting.
In this way, it is no longer a question of visiting an ancient Aboriginal village but of getting to know in detail how the Aborigines lived, for example, by reliving their way of preparing food!
Details are everything in experiential tourism. Every tiny piece of reality is what will make the difference in making the traveller feel part of their own tourism story.
The traveller becomes the protagonist of the story he or she is getting to know. This is especially reflected in those activities that, far from the crowds of people, get closer to local communities and their way of life.
In this way, the experiential tourist can feel the lifestyle of the different cultures they visit, their heritage, their architecture, their identity, their gastronomy and everything that each small locality represents.
A trend that looks that is coming to stay
The truth is that the tourism sectors are increasingly opting for this type of tourism in order to attract more people. The more personal experiences and the smaller the groups, the better they are accepted.
Moreover, this emotional tourism is changing the consumption habits of tourism as we know it. Nowadays, it has become an indispensable way of building customer loyalty as well as attracting customers.
However, far from being competitive in terms of tourism, the main focus of this type of trip is precisely to highlight the value of local initiatives as opposed to industrial tourism.
Thus, the main objective of this tourism is to preserve the local authenticity of the communities, their traditions and cultures and to involve the traveller in them.
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